This is looooong overdue but better with a late pass than never, right? Earlier this year, two talented artists and printmaking experts - Rachel Ostrow and Beka Goedde - decided to become designers.
Armed with a simple “looseleaf” idea, E for Effort was born, creating a new wardrobe staple for women, men and even babies.
Several months and several dozen batches later, the ladies have expanded the line to include totes, onesies, pocket tees, racerback tanks and burnout tunics in a variety of sizes, each with E for Effort’s signature androgynous nerd-print.
E for Effort has been picked up by the prestigious boutique Artware Editions and repped by Dee and Ricky, as well as sold to anyone who can get their hands on the notebook paper apparel. You can catch me on the corner in a burnout tunic, and check out Artware Editions to purchase one. Contact eforeffort@gmail.com for more information . . .
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